Shahid Balwa and the Growing Role of Social Media in Home Buying
Back in the day, buying a home usually started with a newspaper ad, a site visit, and maybe a broker who knew somebody who knew somebody. Social media had next to no connection with buying a house. These days however, it's more likely to start with a scroll through Instagram at midnight, a YouTube walkthrough of a half-built tower, and a Google search that opens a dozen tabs before anyone's even called a sales office. Social media didn't just add another channel to real estate marketing. It has rewired how buyers actually decide who to trust, and names like Shahid Balwa keep surfacing in that conversation precisely because reputation now travels through Instagram feeds and Facebook comment sections as much as it does through good old brochures. From Billboards to Feeds There was a time when a huge hoarding on the highway and a full-page newspaper spread did most of the heavy lifting for a realty launch. That still happens, but it's no longer where the real decision g...